isham research
isham research is not a web site designer and does not offer hosting services. But if your problems are positioning, traffic or conversion related, some of the following may help.
Most webmasters concentrate on Google - sometimes completely neglecting other search engines. And it's known that appearing high in Google's SERPs - preferably in the top three, but certainly on the first page - has a major business impact. SEOs try to promote sites to search engines, and Google has stated that pages are ranked by over 200 factors - so there is significant scope. The problem is that Google's systems change - algorithm creep - and yesterday's neat trick can result in a penalty or even exclusion today without any changes to the site. Even without deliberate "black hat" activities. One minute it's there, the next it's gone. The first sign may be that the phone stops ringing, and a business dependent on cashflow from web contacts can be in serious trouble overnight - recovering from a penalty can take time. isham research offers a web site rescue service.
The 2007 launch of the Apple iPhone drew the media's attention to the possibilities of mobile web use, although in fact mobile browsers have been available since 1992. Handheld users have different requirements from desktop or even laptop users - web sites must adapt to different and sometimes very small screen resolutions - old-fashioned web design approaches using Macromedia Flash, frames, tables, fixed pixel widths, etc., simply don't work and such sites are inaccessible to an increasing number of users. isham research can advise on many aspects of web page design for handheld devices.
Sitemaps are not just a method of telling search engine robots which pages are on the site. They are an important way of building trust between search engines and sites. Some sitemaps are completely counterproductive - built by poorly designed sitemap generators that set the date last changed to the current date, every priority to 1.0, and claim that every page is changed daily - in the naive belief that this will somehow improve the site's performance. isham research has both a discussion of sitemaps and a sitemap generator.
Web site performance is important - users' patience is limited and a near-instant response is highly desirable. Most site owners select their hosting service either purely on the price of storage or on a combination of price and features such as security. Very few make server performance an important criterion - with the result that many hosting companies overload their servers to make as much money as possible for the least outlay. A warning sign is a hosting provider who disables tracert and ping. isham research includes server performance monitoring whenever offering services.
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